IHOPPY HOUR

IHOPPY Hour is one of IHOP's main selling points.
We had the mission of giving it a new look and personality to make it more appealing to the audience.
Using the iconic IHOP smile as the main icon and a fun approach, we boosted IHOPPY Hour.

Role: Art Direction & Design

Team:
Creative Director: Matt Kappler
Head of Art: Eduardo "Dudu" Gomes
Art Director: Gabriel Iatchuk, Katie Coward
Copywriter: Rodd Naimi, Will Martin, Sophia Held