DO A PANCAKE

For the official Nascar season, IHOP was the sole sponsor of the Stewart-Haas team for two races.
And we received the mission to create the entire design and communication for it.
So, we decided to take a stand against the name one of the most iconic moments of racing: the winners donuts. They're not donuts. They're pancakes.
And for the design, the iconic IHOP smile.

Role: Art Direction & Design

With the requests, we turned it into an official Nascar diecast - and it sold out in hours

Team:
Creative Director: Matt Kappler, Ricky Lu
Head of Art: Eduardo "Dudu" Gomes
Design Director: Luis Bacellar
Copywriter: Rodd Naimi