IHOP NASCAR

In the Nascar 2023 season, IHOP was the sole sponsor of the Stewart-Haas team for two races.
And we received the mission to create the entire design and communication for it. So, we took advantage of the opportunity
and used one of the most iconic moments of racing to leverage IHOP's most iconic menu item: the pancakes. And for the design, the iconic IHOP smile.

Role: Art Direction & Design

Team:
Creative Director: Matt Kappler, Ricky Lu
Head of Art: Eduardo "Dudu" Gomes
Design Director: Luis Bacellar
Copywriter: Rodd Naimi